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The first woman entrepreneur I knew was my neighbor who started her own boutique. I still remember how impressed my mother was and she helped her in providing business as much as possible. The first wannapreneur story of my life that inspires me to be a future wannapreneur.
Most of the times women operated business as a way to help out in family income. These ventures that these women undertook were not taken as entrepreneurial at all. Many of them had to bow to their domestic responsibilities. This term entrepreneur is used to describe a person who has ideas for products or services that they turn into a workable business. In earlier times, this term was actually reserved for men.
Women became more involved in the business world only when the idea of women in business became applicable to the general public; however, this does not mean that there was any female entrepreneur until that time.
Some history flicks, in the 17th century, Dutch colonists who came to New York City, operated under a matriarchal pattern. In this society, many women were inherited with money and lands, and through this inheritance, became the new budding business owners
But that was the 90s and these entrepreneurs were never glorified or mentioned about in the media. Even the choices for women were limited in India - most enterprising women built home-based businesses.
Over the start of the new millennium, a lot of businesses based on the distribution model were emphasized and empowered the females women. Every other person you met was either a Tupperware or Herbal life distributor. If you want to be a wannapreneur then you should check the "Wannapreneur Story" of the day and enjoy entrepreneurship.
Moving to a few years ahead and we have women rocking the world by trying their hands on male-dominated businesses. These women provide motivational thoughts to other women around the world.Their life is an inspirational message for all.
Gone are the days when females were considered unmatchable to the men in this world. The male dominated world was too reluctant to even acknowledge the fact that females were as good as men on the scales of hard work, leadership traits and intelligence quotient (IQ). The new generation females across the world have overcome all negative thoughts and have proved themselves beyond doubt in all genres of life including the most complicated and intricate world of entrepreneurship.
Yes, still there is a section among women who follow the short-cuts routes but at the same time, there are women who are confident, believe in themselves and have enormous sparks in their hearts to take on the best in the business.
India too has its own bold and fierce women who have made a sign for themselves both within the country as well as globally. Their restless zeal, continuous quench for success and willingness to walk the extra km have broken all the myths about their inborn limitations that were supposed to be major blocks on their success roads.
Women entrepreneurs in India face challenges of social bias and lack of safety, pressures of balancing work, home, family and raising kids.
There is this book Follow Every Rainbow: Inspiring Stories of 25 Women Entrepreneurs whose Gentle Touch Created Strong Business, it tells tales of enterprising women who raised a family as well as a company, with love, laughter hard work and patience. They never gave up and continued to build valuable companies while also giving back their contribution to the society.
Writer and researcher Rashmi Bansal classified women entrepreneurs into three types, reflected in her book:
⇒ Lakshmi (entrepreneurs who had family support),
⇒ Durga (women who overcame obstacles and victimhood and fought hard for success) and
⇒ Saraswati (educated women entrepreneurs who made their own way).
Now, let me introduce here few outstanding wannapreneur to entrepreneur female who rule the Indian startup businesses with their creative ideas.
From a lone traveler to software developers, recruiter to researchers these women have gone out of the traditional image of a homemaker to new enthusiastic business women. They are trying too hard to pamper the other Indian females, and they are going on and they are not going to stop anytime soon.
POSist: This is a management software which is cloud based and it automates almost all restaurant operations like online reservation, inventory management, and billing. It covers all the need of all types and sizes of eateries.
Sakshi Tulsian the women behind this idea, was looking for a good software for her own restaurant. And she wasn’t able to find the right one the idea popped into her mind and POSist was developed to fulfill the gap between the demand and supply.
Tulsian thanks her family for their support in achieving her dreams and says that women are expected to be all-rounders and need to have a balance between professional and social life, unlike men. This is the toughest part of being a woman entrepreneur.
Vista Rooms: This is a niche business and it offers low-cost accommodation in 2 tier and 3 tier cities in India. It was launched in 2015 and it offers stays in more than 70 cities and in 500 hotels.
They have a budget business model and they are leveraging the existing platforms then making the heavy investments. They have created the app and they allow sharing the reviews on their Instagram.
Ankita Sheth the co-founder she traveled for one and a half month to many small cities and experienced the unexpected horrors of bad hospitability. Slowly but steadily, she and her partners make a plan for offering the hospitality of standards and making pleasant budget travel a real thing in India.
Entrepreneurs can take two lessons from this startup.
First, in place of hiring employees to do the research and checking the second-hand reports, make out some time to check the ground reality on your own. Secondly, in the starting years, try to make your startup as thin as possible by cashing in on existing platforms then building the new ones.
BIBA: Meena Bindra, the founder of India’s one of the largest ready-made ethnic wear brand Biba, She grew up in Delhi but lost her father at a young age. She married a naval officer as a result of which - she traveled around across India, and got into the garments business only after her children grew up. She started with a local block printer, initial sales to Mumbai stores, and then her own company-owned outlets. Her sons joined the company for a while as trusted managers, then there was no going back.
With You: There is a bizarre idea behind this startup, there is a website that leaves the message for your loved ones after your death, no doubt this is the disruptive idea in a country like India.
Nevertheless, Vedika Goel went on and gave shape to this thoughtful idea, and created With You.
So many things happen today - heart attacks, accidents, etc. - that snatch away lives and worlds in a flashing moment. With You allows you to leave messages for your loved ones - it might be a secret that you don't want to take to your grave, a financial will, or just that ;I love you; that you never got around to saying.
Vedika calls it the insurance of emotions; saying that her venture takes care of the emotions of people that are left behind when someone passes away.
The most important lesson to learn from this startup is to pursue your dream, no matter how disruptive, small or wacky it may seem at the outset.
Cremica: Rajni Bector, she is the founder of this food empire known as Cremica. She was born in Karachi and then moved to Delhi with her family. After her children went to boarding school, she noticed that there was a big demand for her desserts, which led her to launch the food company Cremica in Ludhiana. Despite there were setbacks such as the violence in Punjab in the 1980s, she persevered and eventually got contracts from the MacDonald’s for bread and ‘vegetarian’ mayonnaise.
These are only a few stories now when we are moving forward in this 20th century more and newer, enthusiastic female wannapreneur to entrepreneur are coming up with refreshing ideas and a great zeal to work in this tough completion. Women leaders are good in social skills, multi-tasking, creativity, and communication. There are still social stigmas related to women working in the male-dominated society but despite all the constraints successful female wannapreneur exist and they are acquiring their own space in the B-world. Their inspirational thoughts are a great motivation to all.
Check out our other articles on Entrepreneurship such as , How Co-Founder is a valuable asset in your Startup journey or What are the qualities you should look in a Co-Founder ?
Want to know about the Successful Start-Ups of India ? Click here to know about such 5 successful Indian Start-Ups.