8 Strategies To ‘Boost Brand Visibility’ Over Social Media

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how to use social media, Brandvisibility on Social Media


What according to you is ‘Social Media?’ You may say that Facebook, Twitter, etc. are a medium for connecting and communicating with people socially. Is it all about social media? No. Social media has become a source of digital marketing. An easy way to learn digital marketing is through digital marketing classes in Noida. This means to boost the visibility of a product or brand or a company amongst the customers, you should have the expertise in social media marketing. Take online classes with certificates in social media marketing and become an expert. If you don’t have one then become a strategist by following the strategies discussed in this blog.

For example: If you have started with your business on social media.

‘Social media should not be considered a game, used to attract and convert leads.’

With full dedication and efforts, to take your business to new heights you have also planned to implement a social media strategy. You have invested so much of your precious time of yours, and you know the worth of that time, money and energy as well.

But why are you making these many efforts when you can capture the attention of today’s online consumer through social media?

I will discuss here the 8 simple strategies to improve your brand visibility over social media. As it is said, ‘It is never too late, to do something good.’

Use them today to instantly improve your brand visibility tomorrow!

1. Post Interesting Content/Blog for new visitors on your website.

Different people try and experiment out different strategies for increasing engagement, but there always lies a basic point which remains fundamental to these strategies. Those basics are given below:

Providing a big fat chicken of content to your hungry consumers is one of the ways, this will increase your conversation and will add a flesh to your message.

For this, you have to activate all your researchers to research and analyze that what kind of content oscillates best around the social media globe? Which kind of material works the best, is it the videos, pictures, blogs or the links? Which of them have a greater impact on the viewers?

Adjust and focus all your strategies based on your research, make sure you keep on adjusting your content according to the changing demands to keep your social media content fresh and the information relevant.

To know how to effortlessly add personality to your social content, you should read the following dictum by an expert like Ian Cleary, who earned a great visibility by his quote: ‘The only thing standing between you and your goals is the fact that you only post inspirational quotes and you don’t actually do anything to achieve them.’

Now if you have understood the first strategy to boost the visibility of your brand, then move to the next strategy.

2. Post relevant and valuable information only.

The key to building trust and loyalty factor among your customers is to share information which is actually informative and is of some value to the customer, with no strings attached.

Do not forget to make use of your skills. Give away a long chapter of relevant tips or information arranging them in a synchronized manner.

Information that can be used to save money, make money, and win in negotiations will keep your audience tuned in and coming back for more.

3. Nurture Your LinkedIn Profile by giving all the details.

Sharpen your LinkedIn profile with specific keywords which suits the most or is the most relevant to your knowledge and whereabouts.

For example: If you specialize in short sales in ‘Archies Gallery’, Delhi, your keywords would be “Short Sale Specialist Archies Delhi.” This makes it easier for the people to find you.

Sticking to the most specific and the most relevant keywords not only makes it easy for the customers to find you but it is equally profitable to you as well.

Give all possible details about your brand, your company or any product launched by you on your LinkedIn profile. People often check LinkedIn profiles from where your product gets visibility.

4. Clout your viewers on Instagram for your brand.

How will you do this? Check the points below:

INSTAGRAM is a very strong visual medium; a lot of people use it every day for their social as well as their professional life. You need to do the same for your brand.

‘A picture is worth a thousand words.’ You should make use of a strong visual medium for boosting your brand visibility by posting images.

 As one of the new players in the social media field, Instagram is brimming with social media marketing.

You must watch out for the ‘Do’s and Don'ts while using Instagram for boosting your brand visibility. They are given below:

Never urge people to like your page. This will be the biggest mistake that will lower down your image and your brand’s image. Instead, focus on grooming your image and your product before posting it on Instagram. Viewers will decide themselves whether to follow your brand or not.

Be specific and to the point, and try to limit your post to a certain number only. Filling your followers’ entire feed with your posts only is not at all fruitful. It simply annoys the person and he may land up unfollowing you and your product.

It’s rightly said: ‘You reap what you sow!’ So give your viewers a reason to engage themselves with you by engaging yourself with other people’s images and posts.

Use hashtags where it is relevant. These are not to be used unnecessarily. For furthering your brand visibility doesn't use hashtags, they do not show professionalism.

Don’t keep on clutching content for the sake of posting. This will not help you. Only a relevant and valuable content can leave its impact on the reader. Build some strategy and purpose of posting anything and share it with your entire network and your followers.

5. Integrate demonstrating ‘Images and Videos’ of your brand.

It is proved that visuals have more magic than any other medium. So now you have to understand the correct way to use them. Manifesting and amusing images and videos can catch the eyes of your customers over your brand. So integrate them on social media.   

Include some Infographics, quotes, behind-the-scenes images of your business, different charts explaining the trends in the market, recent industry news, etc. This will keep any new visitor on your site engaged and gives your brand a better visibility.

Each of the above-mentioned points will give your audience a much richer and interesting experience of connecting with your brand.

Examples give us an idea in which direction we should move.’ So let's take the example of ‘NIKE’; it’s one among the many brands which have gained their present image by adopting visual social media marketing as one of their strategies. Correct use of hashtags and effective strategies have given ‘NIKE’ a great brand image that they owe today.

What next?

6. Ask and Answer Appealing Interrogations.

Asking questions or letting your customers ask you questions, is the most effective way of keeping your customers more engaged on your website. You should even ask for feedbacks from the viewers. This will not only increase brand visibility but also let you know what the customers expect from you.

You should ask those questions which are thought provoking, which can offer them advice and give a valuable insight.

The last 2 strategies will prove to be very useful for you. So read on.

7. Check where you stand in the digital market.

Trailing your online reputation is a must. You should be well aware of your brand’s present position. This is important so that you can make specific strategies for future.

Social media should not be considered a game, used to attract and convert leads.’ Instead, use your social media channels and other available online tools to focus on conversations related to digital marketing. Then maintain the conventional offline reputation of your brand which you have built with your endeavor.

8. Use your ‘Twitter Account’ effectively.

Your TWITTER can become the most effective medium to increase traffic to your website or blog, thereby increasing the brand visibility over social media.

What can you do?

Update about your latest post: Tweet about the latest activities on your website for your Twitter followers as soon as you publish them.

Identify relevant and specific hashtags based on industry, niche, and location. Using hashtags is not that professional as we have discussed earlier.

There is an ‘ADVANCE SEARCH’ feature on Twitter which is used to find the top searches which will let you know about your competitors and their strategies if any. 

I hope you have well understood all the 8 strategies discussed above. You just have to do a proper investment of your time and energy for boosting your brands’ visibility. Remember that there is a huge difference between investment and proper investment, between time and proper time. You have to will that you can do it and then the day is not far when your brand will rank amongst the top brands on social media. ‘For succeeding in life, courage is the most important factor.’

So use these strategies along with a topping of courage and taste the fruity results. 

Kindly comment if there is any query. 

Click here to know about 11 strategies to get your first 1000 followers on Facebook and Twitter.

In order to learn these strategies more effectively take up digital marketing classes in Noida.

INTERESTED in our Small Batch Workshops, Kindly fill up the below form "Certificate" or Speak at 95 5511 5533.

About Author

Ananya Saxena

A fervent writer and reader. Presently pursuing studies in Life Sciences, 3rd year. Also manages the Proctoral duties in Students' Union of Kalindi College, DU. Has managed several events and feels overwhelming to play with words for extracting a good content.

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