Digital Marketing Certification: Yes, it helps

Posted by Edu4sure team

Importance of Digital Marketing Certification


Before we talk about the digital marketing certification, let’s get to know something about digital marketing. Digital marketing is a term for marketing of products or services using digital technologies.

Edu4Sure conducts digital marketing classes in Noida, Enroll yourself to learn the digital marketing technologies.

These new techniques make use of the internet. Smartphones, display advertising, and any other digital medium are also commonly used for digital marketing. Over the turn of the century, digital marketing has developed a lot. Many brands and businesses utilize technology and digital marketing for their marketing. One can find many online courses with certificates and free workshops in digital marketing as per their requirement.

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” -Amrita Sahasrabudhe


Digital marketing campaigns have become much more effective, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops. There are various digital marketing classes in Noida run by professionals which you can take up to learn digital marketing technologies and make a career in it. Through digital marketing, we can connect to the people easily as it is the best way to get in touch with the outside world without going to them personally and explaining or telling them everything. There are a lot of mediums or ways through which we can connect with the other people through the internet. A person sitting in India can easily contact with someone in the United States of America with the help of video calling or other techniques. Online social media websites such as Facebook, Twitter, etc, mobile phone applications or advertisements and many other mediums are largely used nowadays.

These are cost effective and reach out to a massive audience in today’s time. There are a number of ways brands can use digital marketing to benefit their marketing efforts and boost their profits and enhance their brand image. The use of digital marketing in the digital era not only allows for brands to market their products and services but also allows for online customer support through 24/7 services.

This makes the customers feel supported and valued and enhances the customer-seller relationship. Customer help forums have been launched by almost all the major companies who wish to act on the grievances faced by their customers. The use of social media interaction allows brands to receive both positive and negative feedback from their customers. It has become easy to determine what all media platforms work best for them and has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online. This can be done through social media sources, blogs and websites launched by the company.

Feedback on their experience with a product or brand is out in the open for anybody and everybody to look at. Just like movie reviews, a customer who has already purchased a particular product can write about their review discussing the time taken for the delivery, whether the product is genuine or not, and about other aspects related to the product.Generally, a person writes about their experience with the company and their product. For a satisfactory experience, the person can praise the company online. 

It has become increasingly popular for businesses to utilize and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.The era of verbal communication has passed and a new era of digital communication has taken its place. Word of verbal communications and peer-to-peer dialogue have decreased.

Instead, a greater effect on customers is possible now since they are now keen to use the facilities sitting right at home or wherever they are. Feedbacks are not sent directly from the company and are therefore not planned. Hence, customers are more likely to trust other customers’ experiences. It is increasingly advantageous for companies to utilize social media platforms to connect with their customers and create these dialogues and discussions.

The reach of social media is beyond anyone can explain. It might interest you to know that each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users. This itself is self-explanatory that the reach of the internet and digital marketing has surpassed all the barriers of distance.

Ease of access

Competitive advantage


Digital Marketing Course


How career in Digital Marketing will embark you on a way to success ? To know more about it, click here.

Our article on difference between a Professional blogger and a Hobby blogger might help you to understand about the blogging in details.

I would say, ‘You have to understand not just what your customers need, but how and where they prefer to access information matters’.

Thus, I believe to shine bright you must enhance your credentials with a Certification of Digital Marketing.

About Author

Mehak Chhabra

20 and in my final year at college! First rendezvous with blogging. Love to dance and a complete movie buff. A real foodie and dil se Dilli ki ladki!

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