Facebook Marketing: A Comprehensive Guide for Beginners

Posted by Edu4sure team

How to Create Facebook Ads


There are many social networking sites today but the fan following Facebook has, none of them can have it. Launched on February 4, 2004, by Mark Zuckerberg, with a handful of users at that time, today it has over 1.18 billion monthly active users. It’s proven that, if Facebook were a country, it would be the THIRD LARGEST country in the world, BIGGER than the U.S.. and Indonesia.

Knowing that how huge Facebook is today, ignoring it wouldn’t prove to be a good idea for marketers.People are constantly wondering how to grow my business on Facebook?  And with the same fact, I can bet you that your ideal market is using Facebook on a daily basis. The question arises is that how do you target all those users with your digital and online marketing? Take Digital Marketing classes in Noida to learn the techniques.

“Facebook is getting better at targeting people, and this makes them more effective over time.” -Evan Weber

The relief factor is that the Facebook advertising platform allows you to zero in and mention the kind of people you are looking for. You can always target on the basis of location, demographics, and interests.

In the lines that follow next, I will try to guide you in using Facebook to your advantage. It will help you to begin and get yourself introduce into the world of online marketing, the world’s largest social networks.Online courses with certificates are also there to help you out.

Who’s On Facebook?

The minimum age required to register oneself on Facebook is 13 years, and there is a reason to believe it is being used by all other age groups. Today Facebook is not just confined to the circle of college students, which initially it used to be, but today nearly everyone is enjoying the fruits of it.

Facebook doesn’t publicly release data on their most popular age group, but a survey by Pew showed that social networking is most popular with the 18-29 age groups. Its popularity decreases with age. It is least popular with those 65 and older.

These are mere numbers and relying fully on these figures won’t be a great idea!  Whatever may be your target age group; there will be a sufficient number of people available on this big platform.

Marketing on Facebook

What can be the internet marketing strategies? All these can be done with proper marketing research and marketing plan. Facebook basically has three major tools, which can be used by anyone, especially those who want to do internet marketing on Facebook.  These tools can be combined as well to reach a large audience; else each of them has its own purpose and importance.

For businesses, organizations, and public figures, pages act like a profile to them. Users can like as well as follow a page, simultaneously. But if a user likes a page and does not follow it then also they will get notification regarding the page in their newsfeed. 

Your pages can be liked by anyone, there does not have to be any kind mutual relationship, unlike profiles which require a mutual relationship between friends. The usual profiles do have a restricted limit of just 5,000 friends, but pages do not have these problems, you can add on an endless number of fans/friends on your pages.

Advantages:        Pages are free and easy to set up.

Disadvantages:   It can be hard to get a foothold and build a fan base with a page.


Using Facebook with ads is always a plus point to your internet marketing strategies. They act like a magical magnet to your target online audience. You can create your ads on different grounds like focusing on the geographical areas or education levels or the types of devices used for browsing. Facebook gives all the freedom of liking or disliking a page in the hands of its users only.

Advantages:       Ads have powerful targeting parameters.

Disadvantages:  Ads can get expensive, depending on your goals.

To know more about How to create Ads on Facebook , click here.


You can imagine Facebook groups as discussion forums, but there are certain add-on features to it as well. You can create your groups on the basis of your potential or targeted audience, which can fulfill your industry requirements. 

Advantages:       Groups are free and have high levels of engagement.

Disadvantages:  Groups can be very time-consuming.

Using pages for marketing

Most convenient way to market on Facebook is by creating pages. Pages are free and have a bigger reach. Making a page on Facebook is not a very complex task, it’s incredibly flexible.

There’s not much of a downside, either. But it’s very sad that some companies are not using it to its fullest potential, and hence making it worse and setting a bad impression on the minds of the new players in this field. The below-given guidelines will help you to not to repeat those mistakes!

Profile Photo and Cover Image

The profile photo is something which acts as a first impression to your audience, so it should not be something weird. To be precise, your profile photo should be your logo and nothing else, as simple as that!

The same applies to the cover photo as well; it should be attractive and should do justice to your page. You can make use of some piece of art or the photos of your employees or may be your contact information as your cover photo. 

“About” Section

Through your about section, you actually tell your customers about what business you do and what are your future aims. The information provided in the about section should be true and should be telling everything about the company, or at least giving a basic idea.

Compare yourself with others and tell your audience that why you are different from others and what all can they accept from you. If you can, take the time to write it specifically for your Facebook audience. Don’t forget to fill all your details under “Basic Info.”
Just remember to keep it friendly and a little informal. A casual tone usually works best on Facebook. Here are a few good examples:

HubSpot tells us what they do and gives a contact method:

WP Engine shares what they do and the number of customers they have, which helps establish credibility:

You also may want to put your hours of operation in the About section.


Just on the right corner of the About section, you can see some small squares, these are called ESPN tabs. You can see the same below:

Facebook gives you the freedom of using up to 10 application tabs, known to Facebook admins as the “Favorites” section. Photos and Likes are required tabs. You may move the Likes tab wherever you wish, but Photos must remain as the first. Your top tabs are set to a limit of four.

First, sit and think about what are the priorities for your visitors. If you’re a physical store like direct marketing, then you may require a tab for location. All you need is digital media.

If you host webinars, perhaps you could use the Events tab to let people sign up and join your webinars. Whichever tabs you decide for yourself, it should have the power of engaging more and more audience with you and then only you will prove to be a better marketer.

Posting Useful Information to Your Wall

Everything you post to your wall will be shown to all those who have “liked” your page. You don’t need to clog the walls of your fans with your posts only. Post something which is meaningful and informative to your fans. Posting something out of blue or posting too many posts can irritate your fans and they may land up, unliking you!

Here are some ideas for the kinds of things you might want to post to your wall:

Ask Questions from Your Fans

Asking questions from your fans is a very interesting ways of getting involved with your fans. Always try to ask open-ended questions. You can even ask for feedbacks or suggestions on or what they feel about their new product idea.
Convince your fans that their opinion is equally important for your company. Getting more engagement on a post also helps you to reach the top of the Facebook News Feed.

Learn more about how to segment and target your Facebook audience by making a priority list . A must read article to make a productive use of Facebook.

Don’t Spam

Spam is one of the quickest ways to lose fans. If you do nothing but send out promotional blurbs about your company, without ever adding anything of value, then you’re going to have a hard time getting and keeping fans.

Before you send out any update, ask yourself if it honestly adds value to the conversation. If not, don’t send it.

Study Your Statistics and Results

Pay attention to the analytics provided by Facebook, at least on a weekly basis. Look at the growing or the dropping trends, and then examine your posts according to it.

Facebook is not just a powerful medium but it is flexible enough. It has endless marketing options available with it to serve you, so it does not matter that which type of company you run. Facebook marketing schemes can easily fit into your pockets and your time spans. 

Yes, it can take some time to get to know all of its features, but it’s worth it. Facebook still is growing at a rapid pace, and every day it becomes a more indispensable part of social media marketing.Become a pro in Facebook marketing with online courses with certificates. Digital Marketing classes in Noida are also there to guide you.

If you are still stuck on with the ancient methods of marketing, then please come out and experience the world of Facebook for your marketing purpose, and see what happens!

About Author

Edu4sure Team

Edu4Sure, Digital Literacy is an Educational Blog. Our aim is to spread education. We have conducted more than 500 workshops in different areas like Digital Marketing, MS Excel, Analytics, Soft Skills etc. We need people support to continue our blog in Audio & Video as well so that we can spread education to each person. Kindly write to us if you can support in our aim. Our email: Partner@edu4sure.com

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