We believe in Coaching people and make them skillful in Digital Marketing. We have spent more than 1000 hours in learning, experimenting and getting ourselves trained by working on various live projects. We know where the mistakes may happen and hence we can coach the learners in a better and simplest way.
Practical Projects will also be assigned for better learning.
Get your doubts clear before applying. We want you to be successful in your career.
- 73% of Fortune 500 companies now have active corporate Twitter accounts.
- 66% have Facebook pages, according to a new University of Massachusetts Dartmouth report.
- 112% year-over-year increase in demand for SEO professionals, with salaries as high as $94,000, as reported by Conductor, an SEO technology company based in New York.
- Job listings with ‘SEO’ in it have increased on job site Indeed.com by 1900% since 2006.
- In this climate, doesn’t it make sense to equip the next generation of grads with the social media skills demanded by the contemporary economy?
Digital Marketing has a promising career provided student undergo a practical training. Through this program, we ensure to provide tools which are highly in demand. We make practice a fun learning through our innovative techniques so that our student step out as a corporate ready product.
Any Payment Method (Please pay as per discussion with the team for the required course)
1) Net Banking
TestFormula Education Pvt. Ltd.
Account Number: 33729473635
State Bank of India, Delhi
IFSC: SBIN0001573
2) Paytm/ Google Pay
+91 - 9643749760 (Deepak)
3) Paypal at deepak@edu4sure.com
After making payment, eMail us at partner@edu4sure.com / Call at +91-9555115533
4) Pay through Payment Gateway (International transactions acceptable)
The following are all the modules. It can be customized as per the requirement.
Module 1: Basics of Digital Marketing
About Digital Marketing v/s Traditional Marketing
Hierarchy in Digital Marketing
Role in Digital Marketing
Scope & Career Opportunities
Skills to become Digital Marketers
Volunteer’s selection for College/Company's Digital Marketing Program
Module 2: WordPress Website Development
How to create a website on WordPress technology
Understand your online presence
CMS management
(You will be able to make your own website)
Module 3: SEO Training
About Search Engine Optimization & Working
How Search Engines Work (Google)
Keyword Research Strategies
Types of Keywords
Keyword Application
Keyword Research for Ecommerce
Keyword Oriented Content Writing
On Page Optimizations
On page factors for Search Engine (Google)
On Page Optimizations Techniques and other Algorithms
Content Optimization
Google Insights / Trends
Google Panda Update
Google Penguin Update
Google Hummingbird
Off Page Optimizations
What is Link Building?
Link Building Strategy
Directory Submission
Social Bookmarking
Article Submission
Press Release
Blog Submission
Forum Postings, Forum Submission & Applications
Question Answers Portals
Classified Submissions
Working on live dynamic website (Eg. Access to Edu4Sure/its associates for a week)
Google Control Settings
(Show SEO Dashboard of a company and Working on applications for learners to understand the tool in the best possible manner)
Module 4: Google AdSense
Learn How to Earn from Google
How Adsense Works
Legal Policies of Google Earning program
Account Creation
Code Installation
Module 5: PPC Training
Google Adwords
Search Advertising Module
Display Advertising Module
Re Targeting Module
Remarketing
Branding VIA Paid Networks
Ads on Google/Facebook
Key Training Areas – PPC
On page Optimization for Paid Marketing
Landing Page Creation
Ad Making Strategies
Geo targeting of Ads
Bidding
Campaign Designing
Campaign Optimization
Conversion Tracking
CPC/CPM
Module 6: Blogging/Content Marketing & Management
Types of Blogging/ How to do blogging
Content Generation/ Content Distribution
Content for Various Networks
Professional Blogging
WordPress Blog
Guest Blogging/ Micro Blogging
Tools to know before blogging
Each one will write a Blog which will be published by Edu4Sure to provide Motivation to candidate & candidate will get credit on LinkedIn
Module 7: Social Media Marketing
Creating Strong Profiles on Facebook
Creating Pages & Groups
Advertising on Social Media
Lead Generation
Branding on Facebook
Quora
Best Practice& Benefits of Quora
How to Use Quora For Customers
LinkedIn – Internet Marketing
Creating Strong Profiles on LinkedIn
Creating Company Profiles
Advertising on Social Media
Branding on LinkedIn
Company pages
Creating Strong Profiles on Twitter
Product Brand Promotion Activities
Retweeting
Strategies (Monthly Plan)
Creating Strong Profiles on Instagram
Product Brand Promotion Activities
Strategies of Instagram (Monthly plan)
YouTube
Video Optimizations
Video Marketing
Learners will look at Company’s Social Media Page like Facebook to give a real scenario. Facebook campaign of clients will be shown and discussed for a better understanding.
Module 8: Affiliate Marketing
What is Affiliate Marketing?
How to Sell through Affiliates
How to make money
Branding Through Affiliate Marketing
Affiliate Management Agencies
Merchant, Affiliate, Market & Customer
Product & Service Marketing
Traffic from Affiliate Network
Commission Based Lead Generation
Profitable Niche Product Promotion
Affiliate Tracking
Expanding Business through Affiliate Marketing
(Learners will look at the Affiliates by India’s leading Affiliate marketing agency for a practical understanding)
Module 9: E-Commerce
SEO for E commerce
Paid Marketing for E commerce
International Ecommerce strategy
E commerce CMS Management
Gateway Providers & Policies
Landing Page Optimization for Ecommerce
Mobile Payments
Core Selling Strategies
Module 10: Web Google Analytics
Part 1. Google Analytics Basics
How Google Analytics works
Accounts Management in Google Analytics
Profiling in Google Analytics and users
Google Analytics Navigation
Basic Metrics in Google Analytics
Google Analytics Reports
Part 2. Analytics Intelligence
Setup Automatic Intelligence Alerts
Part 3. Google Analytics - Advanced Segments
How to use advanced segments in Google Analytic
How to create custom advanced segments
Part 4. Content Data Interprétation
Pages and Landing Pages data
Event Tracking in Analytics
Google AdSense
Interpretation of Site Search data
Part 5. Visitors Data Interpretation
Tracking Unique visitors to site
Tracking visitors according to Geographic location
Understanding Technical reports
Understanding Benchmarking
Part 6. Defining Goals & Ecommerce Tracking
How to set up goals
Understanding Goal reports & Ecommerce tracking in Analytics
Module 11: Graphics / Visuals Creation
Role of Graphics on Social Media
How to Create Visual Ideas
How to make Visuals without Technical Knowledge
Module 12: Email Marketing
Types Email Marketing
Email Marketing Servers
Email Marketing Application / Software
Email Database Management
Email Data Extraction & Collection
Free Email Marketing Apps
Transactional emails
Direct emails
Opt-in email
Unconfirmed opt-in
Confirmed opt-in (COI)
Email Newsletters
Tracking Email Conversions
The trainers are from Edu4Sure & its associates who are from S&P Global. The classes will be started by Deepak Goel (Founder, Edu4Sure). His details can be found here or the link mentioned below.
His LinkedIn Profile & Recommendation can be checked.
Other Industry Experts
Bharti Singhal (Ex - S&P Global) will be invited for various sessions on WordPress Development (Added by CBS) so that learners can make their own website. She will also take sessions on Adsense, Web Analytics, Google Search Console etc. WordPress Development is module added by College for Students’ benefit. Students will learn how to develop their own website in these workshops and will do that in computer lab.
We can also ask some other speakers as per their expertise and make the sessions more knowledgeable and productive. Students’ participation is equally required for better output. In previous batch, some students were able to make their own website & run facebook campaigns for their business or manage their personal branding.
Most of the trainers are consultant at Edu4Sure for various clients and open to share their practical knowledge.
- Direct working on SEO Dashboard
- SEO Tools
- Keywords Planner
- WordPress Development
- Campaign & Content Planning
- Social Media Applications & Case Studies
- Edu4Sure
Mr. Deepak Goel (deepak@edu4sure.com, 9555115533, 8506828654)
- Doubt Sessions for 2 Weeks Via emails even after the course is completed
- Work with us on Live Projects and learn in practical scenario
Certificate shall be provided by Edu4Sure.