e-Mail Marketing & Its Tools

e-Mail Marketing Advantages and Disadvantages – Decoded

Did you know that emails are even older than the internet? Surprised? Don’t be. e-Mails cannot be called old but traditional. However, emails come with their own set of advantages and disadvantages.

As said by Robert Browning “Grow old along with me, the best is yet to be”- this holds for emails. In other words, in an era where people spend hours on various social media platforms like Instagram, Snapchat, Facebook, etc. The importance of emails has still not faded. Moreover, despite several e-Mail Marketing advantages and disadvantages, it remains crucial for every company.

And, an interesting fact is that about 2.7 million emails are sent per second and over 200 billion every day. Amused, isn’t it? In the same vein, research shows that working professionals spend 5.4 hours/day checking the email that is 3.3 hours on work emails and 2.1 hours on personal emails every day. In conclusion, e-Mail marketing is the good old way in which marketers try to reach out to their customers.

But what is e-Mail marketing? In layman’s terms, it is sending out business-related emails to the customers. Moreover, this can be done to make the customers aware of your business. To attract them and keep reminding them to make them stick to your brand. E-mail marketing helps your business grow online very easily. But why this when so many other options are available? The answer to this is elaborated below where we discuss e-Mail Marketing advantages and disadvantages:

Advantages of e-Mail Marketing

1. Targeted and tailored content

Knowing your target customers is the key to the success of any marketing effort. A customer appreciates the personal touch, isn’t it? Also, out of all the other options that you may have, e-Mail marketing does it the best. When you know them, it is going to be easy-peasy, right? Also, it allows marketers to segment the customers based on their needs and preferences, thereby, sending them highly personalized and customized content.

2. Trust

The most probable reaction when you come across any stranger is “Tu Kaun, Main Kaun?” You don’t want this to happen to you. After all, you are meeting them for the first time and as they say, the first impression is the last. Therefore, knowing the readers’ needs and interests, catchy subject line, using emojis and tailoring the content can help you get into the inbox and not in the spam.

On the other hand, to build credibility, a permission-based email list can be created. It is like you take an appointment to meet them. However, this ensures that the customers know who they are meeting and will want to listen to you. Certainly, this is so much better. The customer knows which emails they’re signing up for, and how often they’ll be receiving emails from you. As a result, this transparency increases trust and confidence of the user.

3. Better brand recognition

With e-Mail marketing, you can improve your brand identity. No doubt, it gives you a direct entry into the email inboxes of your prospects or customers. But, with great power comes great responsibility, so use it wisely. Also, know your customers, create valuable content and seek feedback from them on the emails you send out to them and you are already there in the customer’s mind. So, out of all the e-Mail Marketing advantages and disadvantages, this particular aspect is very crucial in a brand strategy.

4. Revenue Boost

Impulse buying is very common these days and helps in increasing sales. For instance, often, customers do not plan their purchase. As a result, they get carried away when they get an email about a product that is related to their previous purchase. Similarly, this can also happen in cases where you are offering them discounts or some coupon codes.

5. Stronger customer relationships

Customers are the king. True, isn’t it? Certainly, the time and effort you take to impress and attract them by drafting that perfectly tailored email will be valued. Moreover, it will facilitate in building long-term relations with them. 

6. Saves time and cost

Sometimes, less it more. True, why would you want to spend more if you can do the same thing with fewer resources? However, an e-Mail marketing campaign is not complicated, or time-consuming. Also, sending emails to many subscribers is still cost-effective.

7. Tracks Performance

Putting repeated efforts in tailoring the email will only make sense if you see it generating returns. Above all, your job is not only to make the customers open the email but, also to convert them into making a purchase. In conclusion, conversion rates will help you track performance and understanding what is working for your customers.

8. Boosts Website Traffic

With e-Mail marketing, increasing website traffic is very simple. Relevant links can be added to the email to drive customers to visit your website. Meanwhile, social sharing buttons can be included in your emails. As a result, this will help in engaging with the customers who will, in turn, promote your content across their social channels.

9. The Extra Factor

Every customer is different and what works for one customer may not work for the other. However, what ties them to a single string is that they get excited when you offer them extra. Everyone loves extra. Don’t you? Similarly, your customers also love it. Most importantly, there’s no better way than sending out emails to the customers to build this excitement.

Now, extra for you is that it will help you boost your marketing goals. As a digital marketer, you can’t make the mistake of ignoring the leverage provided by e-mails.

In the same vein, since we’re done with e-Mail Marketing advantages, let’s look at the challenges.

Disadvantages of e-Mail Marketing

1. Spam

You surely will irritate the prospects by sending out emails even if they are not interested, isn’t it? However, these emails are seen as spam emails and the recipient may not even click through it, delete and even, unsubscribe. Therefore, targeting the right people, complying with the privacy and data protection laws is the key. In conclusion, in the list of e-Mail Marketing advantages and disadvantages, spamming is a major challenge that must be overcome.

2. e-Mail not delivered

Drafting a perfect email is essential to get that email at least, opened by your customers.

However, poorly drafted emails with vague subject lines or with some spam keywords are not understood by the email software. As a result, your email will not even get delivered.

Moreover, you may not even have the correct email addresses of your target customers. In that case, the email will not even reach the right customer.

3. e-Mail design

The design of the email should be tailored according to the customers. For instance, they might opt for text-only emails. In that case, how will you make your email appear interesting? Similarly, your email might appear differently on different devices or when sent through various email providers. Therefore, care should be taken while designing the email.

4. No over-doing

Nothing should be over-done. For example, the content should be to the point, not cluttering it with a lot of images. Also, if there are any downloadable files in the email, it should be small in size. Else, the user experience gets hampered.

5. All-right

It is important to plan things so that you have all the right resources for a successful email campaign. This can be in terms of, for instance, design, content, email ID list.

Alright, alright. So, now that you know what e-Mail marketing is all about, and the e-Mail Marketing advantages and disadvantages are, make the best use of this powerful tool and “be a stiletto in a room full of flats”.

Which e-Mail Marketing tool to use?

On the other hand, we need to keep a check on the updates on the above-mentioned tools. However, the product keeps changing as per need. Therefore, one must choose the right tools after considering all the e-Mail Marketing advantages and disadvantages. You can get a lot of help in this regard by learning digital marketing. 

To sum up, remember, e-Mail is the HEART of the customer. Write a lovely letter to knock it for the best!

Looking for email marketing services or training? Connect with us at partner@edu4sure.com or +91-95.55511.5533.