Email Marketing Course

S No.ModuleTopic
1Understanding Email MarketingCourse Overview
  e-Mail Marketing & Its Benefits?
  Disadvantages Of e-Mail Marketing
  Is email marketing inbound or outbound?
  Why Email Marketing?
  How To Build An Effective Email Marketing Strategy?
  What Does An Email Marketing Strategy Look Like?
2Creating a Contact Management and Segmentation StrategyWhy Contact Management?
  How To Grow Your e-Mail List?
  Why Segmentation?
  Steps Before Segmentation Strategy
  The Various Segments?
  How To Create Segmentation Strategy?
  How Segmentation Helps?
3Sending The Right EmailWhat Is A Right Email?
  How To Design A Right Email?
  Sample – High Performing Email
4Understanding Email DeliverabilityOverview & Challenges
5Analyzing Your Marketing EmailsAnalysis Metrics
  Improving e-Mail Open Rates
  How To Avoid Spam Filters
  Automating Your Email Marketing with Autoresponders
6Developing Relationships With LeadsStrategy
  Tools To Apply The Strategy
7Get Started With MailChimp Free EmailEmail Marketing Tools
  Why MailChimp?
  Design Your First e-Mail Campaign
8Email Marketing Statistics 2021Let’s have a look!
9QuizTest Your Knowledge - 20 MCQs


Practical Learning



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Account Number: 33729473635            
State Bank of India, Delhi           
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