Top 4 Financial KPIs for Sales

Time to use Financial KPIs for Sales!

Hope you enjoyed the Quantitative KPIs for Sales and Process KPIs for Sales. Now, we will discuss the Top 4 Financial KPIs. So here we go!

Top 4 Financial Indicators or KPIs for Sales

1. Sales Revenue

Sales revenue is the amount of money your company makes from selling its products or services. It’s like the cash register ringing every time you make a sale, except you don’t get to keep the “cha-ching” sound effect.

For example, let’s say you run a business selling hand-knitted sweaters for cats. You sell each sweater for $20, and you sell 50 sweaters in a week. That means your sales revenue for the week is $1,000. That’s a lot of cat sweaters!

But you might need to rethink your business strategy if you’re not making enough sales revenue. Maybe you need to add some more colours to your sweaters or start making matching hats for cats. The possibilities are endless!

Use case

Sales revenue KPI is like a victory dance for businesses! It’s the ultimate measure of success, the icing on the cake, the cherry on top!

Think of it like a scoreboard at a basketball game – every point counts! When you see that sales revenue number go up, it’s like watching your favourite team make that game-winning shot! It’s a rush of excitement that sends shivers down your spine.

And the best part?

You get to brag about it to all your friends! So go ahead, pop that champagne, and celebrate that sweet, sweet sales revenue KPI victory! 

How to measure?

Multiplying the number of sales and the sales price or average service price (Sales Revenue = Sales x Average Price of Service or Sales Price).

2. Customer Acquisition Cost (CAC

Ah, customer acquisition cost. The metric that makes every marketer’s heart skip a beat. It’s the amount of money you spend on marketing and sales activities to acquire a single customer.

And let me tell you, it can be a real doozy.

In the world of the customer acquisition cost, the motto is “spend money to make money.” Or is it “spend money to lose money”? I can never remember. Either way, it’s a delicate balance of throwing enough money at the problem to attract new customers without bankrupting your company in the process.

Use case

CAC is like a love potion that helps companies figure out how much they’re spending to win over new customers. CAC tells you if your marketing efforts are paying off or if you’re just throwing money at the wind. So, the next time you’re swiping right on your marketing campaigns, remember to keep an eye on your CAC. Because, just like in love, it’s important to know when to commit or when to swipe left.

 How to measure?

Cost of Sales and Marketing divided by the Number of New Customers Acquired

3. Gross Profit Margin

Gross Profit Margin is a metric that tells you how much money your business is making after deducting the cost of goods sold. It’s a fancy way of saying, “how much bacon is left in the pan after you’ve cooked the eggs”.

Of course, if you’re in the vegan business, it’s more like, “how much kale is left on the plate after you’ve served the quinoa”. Either way, Gross Profit Margin is an important metric to track, especially if you want to make sure your business is profitable. 

Use case

Gross Profit Margin is the KPI that can make you smile like a kid in a candy store! This little gem tells you how much money you’re making after you deduct the cost of goods sold. It’s like the cherry on top of your sundae, giving you a sweet taste of success.

With Gross Profit Margin, you can see if your business is selling products at a high enough price to make a profit. It’s like a superhero that saves the day by keeping your business profitable. So, keep an eye on that Gross Profit Margin, and you’ll be laughing all the way to the bank!

How to measure?  

(Revenue – Cost of Goods Sold) / Revenue x 100

4. Customer Lifetime Value

CLV is a metric that helps businesses determine the total value a customer brings to their company over the course of their relationship. It takes into account how much a customer spends on average, how often they make purchases, and how long they remain a customer.

While the concept of CLV may not sound particularly funny, it’s no laughing matter for businesses. By understanding the lifetime value of their customers, companies can make informed decisions about how much to spend on marketing and customer acquisition, and how to prioritize customer service and retention efforts.

Use case

CLV is all about predicting how much money a customer will spend with your business over their entire lifetime.

But, in all seriousness, CLV is an incredibly important metric for businesses to keep in mind. It can help you understand how much you should be spending on marketing, how much you should be charging for your products or services, and even how you should be treating your customers.

How to measure? 

Gross margin % x retention rate x average revenue per customer

So, this was about the Top 4 Financial KPIs for Sales. You must have checked Quantitative & Process KPIs for sales as well written before.

Why Tracking of KPIs are Important?

Now, you may be thinking, why bother tracking all these (Quantitative, Process & Financial) KPIs? Well, the purpose of tracking these metrics is to identify what’s working and what’s not, so you can make data-driven decisions that improve sales performance.

If we track these metrics over time, you can identify trends and patterns that can help you adjust your sales strategy accordingly. By understanding how much it costs to acquire a customer and how much value they bring to your business over their lifetime, you can make more informed decisions about where to invest your resources. By monitoring these metrics, you can identify areas where you need to improve your customer experience and take action to address any issues.

Can I Track a Single Key Metric?

Tracking all these KPIs sounds like a lot of work. Can’t we just focus on a few key metrics and call it a day?” Well, yes and no.

While it’s certainly possible to focus on a handful of key metrics, the reality is that no single metric can give you a complete picture of your sales performance.

It’s essential to track a range of KPIs that cover different aspects of your sales process, from lead generation to customer retention. In addition, You don’t want to overwhelm yourself or your team with too many metrics.

The key is to find a balance between tracking enough metrics to get a comprehensive view of your sales performance, while also ensuring that you can use the data to drive actionable insights.

Ultimately, if you’re a sales manager who enjoys managing and making your employees feel like they’re on an endless treadmill, sales KPIs are the best thing since sliced bread.


In conclusion, these KPIs, which track everything from income to response time, are the foundation of any sales team. This is what the guys in the corner office want you to believe at least.

But hey, if you want the rush of frequently being watched over and judged, sales KPIs are for you! Who needs autonomy or job happiness when you can spend all day worrying about your sales pipeline? Hence, embrace the KPI craziness and watch your sales figures fly or soar.

So, if you want to learn the relevant skills, you should call us. We promise we won’t put you on hold for hours or transfer you to an automated voice system that can never seem to understand what you’re saying.

So go ahead and pick up the phone and dial the number +91- 95.5511.5533. You can also email us at

Your future self will thank you 🙂


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