What Is TikTok?
TikTok is a video-sharing social networking service that allows you to create lip-sync, short dance, and comedy videos. Using this app, you can create short music as well as lip-sync videos of lengths between 3 and 15 seconds, or short looping videos that range from 3 to 60 seconds.
Though TikTok is owned by a Beijing-based company known as ByteDance, the app’s popularity as a video-sharing platform stretches far and wide. The grand merger between TikTok and musical.ly saw a significant rise in its popularity and in October 2018, TikTok was ranked the most downloaded app in the US. At the time of writing this article, TikTok enjoyed more than 500 million users and was available in over 75 languages spread across 150 countries.
But like many social networking sites, getting more followers on TikTok is easier said than done. You may post several captivating videos on the site but for some reason, none of your videos could be garnering any real followers. And as you may already know, a few following on any social media platform affects your visibility on the site.
Thankfully, there are a couple of tips you can implement to get more followers on TikTok. Some of those tips shall be the focus of this post.
5 Ways to Get More Followers on TikTok
1. Choose a Specific Niche
The first (and arguably one of the most overlooked) tips in getting more followers on TikTok is to choose a specific niche. Like any other social media platform, it’s important to a niche that your TikTok followers will identify your personal or company brand with. There are a few guidelines that can help you to choose the right niche for you on TikTok.
First, you can consider finding something that aptly captures your brand’s story. For instance, if you operate an e-commerce store that deals in streetwear, you’ll want to post videos that are related to your offerings. Depending on how captivating your videos are and how skillfully you integrate outbound links, viewers can easily follow the links to visit your store and possibly convert into leads thereafter.
Another crucial guideline when choosing a niche on TikTok is to go for something that you’re passionate about. This particularly applies where your videos aren’t necessarily targeted at marketing your products, but informing and engaging your audience. If you’re passionate about hip-hop, then it’s only natural that you focus on posting hip-hop videos.
Lastly, and most importantly, ask yourself whether your followers will love the niche. Most users on TikTok average between 16 and 30 years. So, you must select a niche that members of this demographic can identify with.
2. Create an Attractive Profile
Appearance is everything, particularly on social media platforms. On TikTok, how your profile looks will make a difference between raking millions of likes in a week for one video and getting no like at all for 10 videos. But how do you optimize your profile on TikTok to garner more followers?
First, start by completing your profile with a username and profile picture. Then, supply accurate details on your profile bio.
When creating a username, keep it short but real. Long usernames are hard to remember and will make it difficult for your profile to garner repeat visits. But choosing a short username isn’t enough, the name must also be unique and eye-catching.
Still, on usernames, ensure you select a name that’s similar to those that you use in your other social media platforms. That will make your TikTok profile discoverable by search engines for all random searches related to your username.
When it comes to the profile picture, settle for nothing short of a high-quality photo. And while you’re at it, avoid using photos of you in compromising situations, such as those taken while drinking alcohol or smoking.
3. Post Original Content
Creating a unique profile on TikTok is nothing if you’ll just go copy-pasting other people’s contents and representing them as your own. There are two dangers to posting unoriginal content as far as garnering more following on TikTok goes.
First, duplicating content speaks to your lack of originality. Not only will this prevent you from earning more followers, but it may also cause some of your current followers to unfollow you. And secondly, visitors to your profile will unlikely follow you on account of viewing duplicate content as some of them may have already seen the content elsewhere.
So, endeavor to inject your personality on every video that you post on TikTok. That includes acting and dressing differently on the platform, as well as choosing unique skits to perform.
It’ fine to go against the grain once in a while if that means more following for your profile. For instance, lip-syncing and dancing videos have been the hallmarks of TikTok ever since the app was unveiled. Why not consider talking down or sleep meditation-videos instead?
4. Upload Content Regularly
After finding a way to post unique content, you must also ensure that you post content on your TikTok profile often enough.
Posting more content on your TikTok profile goes a long way in enhancing your visibility on the platform. It makes your profile appear more frequently on the feeds of regular TikTok users, thanks to TikTok’s search engine algorithms that rely heavily on the activity of accounts on the platform.
The more frequently you appear on their feeds, the more likely other TikTok users would want to check out your profile and possibly follow you. And if they find your content worth sharing, your followers will not mind recommending you to their fans, which will only boost your net following.
You can start by posting one content per week when you’re starting. And as time goes by, upgrade to one content per day. Eventually, you’ll find yourself posting several videos per day and garnering more users with each posting.
5. Use the Follow/Unfollow Method
The Follow/Unfollow method is a strategy that has worked wonders for most TikTok users. In this method, you follow a TikTok account for some time with the hope that the user will reciprocate by following your account. Once your account has garnered more following, you can comfortably proceed to unfollow the user.
However, don’t go the following accounts randomly. Instead, find influencers in your niche and follow them. After that, follow those who follow such influencers. The logic is that you’re posting similar content as most influencers in your niche. Therefore, the audience you receive will be interested in your postings and consequently follow you back.
It’s believed that more than 30% of the TikTok users you follow will try to follow you back. That means for every 1000 accounts that you follow, you’re likely to garner 300 permanent followers.
And the best part is that you can sneak behind their backs and unfollow their accounts, then use the same technique to target another 1000 users.
There goes our top five tips on how to garner more following on TikTok. As you can see, raking millions of followers on this video-sharing platform doesn’t take much. It’s the little strategies that most people take for granted that can make all the difference.