Search engine optimization and content writing cannot exist without each other because the content is the thing to which SEO techniques are applied. SEO content writing is a lot trickier than normal writing.
In SEO writing, we do not just need to target our users but we also need to cater to the search engine algorithms. Because our main goal is getting traffic and sales from the content. Hence, getting high traffic and sales is not possible without optimizing your content.
But first, you need to know what is SEO content writing. Why do you need to do it? How the search engine will start liking your content? And is there any technique or rule to follow for boosting traffic and sales through SEO-optimized content?
In this post, we will answer all of your queries and provide you with a step-by-step guide to creating perfectly optimized content to boost traffic and sales.
What is SEO-Optimized Content and Its Importance?
We do SEO optimization of content to rank it on the top of search engine result pages. Top-ranking websites or content tends to get high traffic. A good volume means an increase in the chances of sales.
Therefore, it is a race between e-commerce business owners to get the first position in the SERP ranking.
To do so, there are basic roots you need to follow:
- At first, people always search on Google with a specific combination of words (keywords). You need to get to that combination of words.
- Secondly, answer their questions or keywords in the most appropriate and well-researched way.
- Thirdly, make sure to keep the answer brief, readable, and understandable.
3.5 billion searches are made on Google every day. Because Google is the platform where people go to find solutions to their problems or buy things. I am sure that you have never heard of someone who went to Facebook to buy new shoes.
Hence, securing a high rank in search engine result pages can give you ultimate traffic & sales. Moreover, SEO is a forever thing and relatively cheaper than paid marketing campaigns. Plus, customers who come from SEO-optimized content are more loyal and serious.
So, let’s now see how to write search engine optimized content.
Steps to Write SEO-Optimized Content
Here are a few steps or tips to follow while writing SEO-optimized content. We have mentioned everything from keyword intent research to posting blogs. So, stay tuned!
1. Explore Search Engine Result Pages
Whenever you are going to start writing an article go to Google and search for the topic. You can manipulate the title in many ways to get the best results. Start opening the website ranking on the first page in multiple tabs.
For example, a user came to Google and search for a query: “What is freelancing.” Hitting the enter he may get thousands of results. But there are only 10 to 12 results on the first page of Google. How did they succeed to secure the top positions? Don’t worry, read the full article to get the recipe.
These rankings are not fixed. You can beat them and take the first position. Exploring the SERPs will let you know about your competitor. Moreover, when you open their websites, you will come to know about the user intentions behind this query.
If he is searching for freelancing: it means he wants to start freelancing. It also means he is not aware of freelancing at all. Some related quires can be “How to start freelancing”,” How to earn from freelancing”, and “Best freelancing websites online.” The intent behind all these queries is the same. Moreover, these queries are keywords themselves.
Do not ignore the “People also ask” and the FAQs at the end of search engine result pages.
2. Examine The Keywords in SEO Tools
Writing SEO-optimized content without keyword research tools is very difficult. Semrush and Ahref are the best tools to examine the keywords. Moreover, they are also very helpful in examining the competitors.
The best practice is to copy the URLs of ranking competitors and paste them into the competitor analysis section. It will give you the keywords and their LSI (latent Semantic Index) keywords on which your competitor is ranking.
Plus, it allows you to see the difficulty and volume of a keyword in a specific country. Exploring the search engine result pages and ranking websites can provide you with many keywords. But do examine these keywords with the help of SEO tools. This will help you in selecting the best keywords.
The best keywords should be:
- Highly Relevant
- Long tail (Consists of 3 to 5 words)
- High Search Volume
- Low Difficulty
You can also determine the best length required to rank on any keyword with Semrush on-page SEO content template. An ideal length is important in terms of ranking. Because some topics need to be addressed extensively and some can be answered in a few hundred words. It determines the ideal length by exploring the articles on other websites of the same niche.
3. Make an Outline and Start Writing a Draft
After exploring the SERPs, reading down the other’s content, finding & examining the keywords, and determining the length. It is time to outline the article. The first thing is to select a catchy title. The title should contain the focus keyword in it. Plus, the length of the title should be optimum. Titles starting with a number or question are preferred. For example, if your keyword is “Plagiarism Detector”.
The best catchy titles can be:
- How to check plagiarism in content for free with a plagiarism detector?
- 5 benefits of using a plagiarism detector in 2023.
- 3 best plagiarism detectors available online for free.
Your title is your only H1 heading in an article. Do not use H1 somewhere else. After a brief introduction starts your first H2 heading. Try to include the main keyword in it. If your main keyword is “plagiarism detector” then the LSI keywords can be “Plagiarism checker”, “Online plagiarism checking tool”, “similarity checker”, “similarity detector”, etc.
You should also use these LSI keywords in your content along with the main keyword. Extend your article to H3 and H4 to categorize the content for a better view and clarity.
After structuring and mentioning all the headings and determining the word count for each heading. Start writing the content. Sum up and revamp the ideas you took earlier while exploring the SERPs. Do not forget to mention keywords in your introduction and the body of each heading. Include keywords (1-2) in your title, (2-3) in the abstract, and (5-7) in the body.
While drafting the article, strictly avoid plagiarism because plagiarized content is not ranked or even indexed by search engines. Exploring the top-ranking websites on a search engine doesn’t mean copying them. Plagiarized content won’t work in promoting traffic and sales.
Therefore, submitting your content to a plagiarism detector for determining the similarity at the drafting stage can save you a lot of time. So, you can remove the plagiarism before posting.
Because plagiarism is illegal and can cause bad consequences. A plagiarism detector passes the content from multiple stages to pick up any plagiarism.
4. Proofread and Ask for Suggestions
After drafting the article proofread it several times to eliminate mistakes. You can also take assistance from a grammar checker to eliminate your grammatical omissions. After giving your hundred percent it’s time to ask others for suggestions.
Send the drafted article to your friends. You can even ask your English teacher at university to proofread and ask them to give suggestions. This will enhance your article and make you confident enough to write better next time.
5. Revise Suggestions and Reformat the Content
Give attention to the suggestions and implement them if you feel their need. Now it is time to reformat the article according to the suggestions. Review the whole article and check for plagiarism once again. After checking and reviewing it, you can post it on the website.
Things You Need to Check Before Posting
- Your article should have internal and external links in it;
- You should add photos and videos to your article;
- Alt tags to images should be placed and optimized;
- Meta titles and meta descriptions should be optimized in terms of length and keywords;
- URL slug of your website should be optimized regarding length and keywords.
SEO content writing and getting high traffic and sales by ranking your website higher in SERP is not easy. However, it is not impossible. You can do it by the above tried and tested ways to write content. Hope you find it helpful and interesting.
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