Top Job Profiles After MBA In Marketing

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Exciting profiles, right?

Marketing a product is an essential part of each industry. Marketing is not limited to any particular product or industry. Each product needs to be marketed in order to be sold. 

Starting from domestic products, international products, hardware, software, and electronics and moving to consumable and perishable products, each one of them needs to be marketed. 

MBA in Marketing

An MBA in Marketing is subjected to the marketing of a product. The main job of the employees is to sell products to their clients. This can only be achieved by having proper knowledge of the market and the targeted customers as well.

An MBA in Marketing is in great demand. Many students are becoming attracted to it. This is because an MBA in Marketing has immense job opportunities. Also, the salaries offered are quite high. Confident employees who possess great communication and marketing skills are an asset to the organization. Hence, companies do not hesitate to pay them.

Top Job Profiles after MBA in Marketing

1. Brand Manager

As the name suggests, the brand manager is responsible for maintaining the brand integrity of the company. They work to create brand values across all channels of the organization. A brand manager promotes a brand to a wider section of the audience. 

Responsibilities of a brand manager

  • Believe the product before planning to sell it
  • Manage a team of marketing people who work on branding
  • Measure and report the performance of all marketing campaigns
  • Assess return on investments and key performance indicators
  • Supervise any new and ongoing marketing activities
  • Align brand campaigns with brand directions 
  • Analyze the position of the brand
  • Work on consumer insights

Salary

The average salary of a Brand Manager is around Rs 6 to 8 lakhs per annum. Furthermore, with consistent practice and growing experience, it can be increased to 10 to 12 lakhs per year.

2. Sales Manager

Sales are amongst the most common and oldest methods for selling a product. After all, sales are the end goal of every organization. Hence, the sales team is essential for every business.

The person who manages the sales team is the Sales Manager. The main objective of the sales manager is to supervise the sales team. He needs to ensure that they are working appropriately. The sales target should be achieved as planned. In addition, the sales manager is also responsible for maintaining team spirit amongst the sales team members.

Responsibilities of a sales manager

  • Interviewing, recruiting, and preparing a sales team
  • Conducting training and development sessions 
  • Setting sales goal
  • Comparing the performance according to the goals decided
  • Assessing the team process and progress
  • Identifying available opportunities and implementing required changes
  • Provide detailed sales forecast
  • Foster a collaborative and competitive sales environment
  • Supervise individual performances
  • Provide accurate feedback
  • Suggest appropriate corrective measures

Salary

A sales manager’s annual salary ranges between 5 and 7 lakhs. Moreover, it can be increased to 9 to 10 lakhs per anum with constant practice, enriching experience, and excellent performance.

3. Digital Marketing Manager

We all know that technological advancement is increasing day by day. As a result, digitization has become an essential part of everyone’s life. It undoubtedly has various benefits. Reaching a wider section of the audience in a very minimal amount is now possible. It is way more successful, fast and effective in comparison with traditional marketing. Digital marketing gives the marketer more options. 

The field of Digital Marketing has a huge scope. Companies now prefer to hire digital marketers with a particular specialization.

For example, a person who has expertise in social media can be hired as a social media manager. The same goes for SEO managers, marketing managers, and content writers as well. 

Companies are eagerly looking for creative and efficient digital marketing managers. They serve as an asset to the company. Also, Digital marketing managers are getting really good salaries. 

Responsibilities of a digital marketing manager

  • Planning a complete digital marketing strategy( including email campaigns, advertising campaigns, and all other aspects of digital marketing)
  • Designing and building a social media presence
  • Measuring and analyzing the performance of ad campaigns
  • Setting marketing objectives and generating reports related to return on investments
  • Managing website traffic
  • Identifying insights and trends
  • Optimizing brand campaigns according to requirements
  • Brainstorming creative and new growth strategies

Salary

The average salary of a Sales Manager is around 5 to 7 lakhs per anum. Moreover, it can be increased to 12 to 14 lakhs per anum with additional skills, constant practice, growing experience, and excellent performance.

Conclusion

These were the Top 3 Job Profiles available for students after doing MBA in Marketing. 

Moreover, the list does not end here. Various other job profiles are suitable for students with MBA in Marketing. Some of those are listed below-

  1. Marketing Manager
  2. Asset Manager
  3. Media Planner
  4. Media Strategist
  5. Product Manager

And the list goes on!

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