Who are you? Why should I care? Harsh… isn’t it. But the reality is, this is the first question you should be asking yourself. When it comes to personal branding, you should always start with introspection. So, what is personal branding then? A personal brand is all about giving yourself more opportunities and connect with more people. Having a personal branding blog is one of the best ways to build your brand.
A blog is a big hub for advice. It also helps you appear on search engines. But building a personal branding blog is about more than just setting up a website and be done with it.
Let’s get started on personal branding blogs and explore various aspects of it.
Importance of a Personal Branding Blog
A blog is capable of helping you in more ways than you can imagine. First and foremost, it gives you a reach that would be hard to get otherwise. You get a chance to interact with a lot of people through a blog. Not to forget getting a ranking in search engines.
Second, when you start putting out your content, it refines your knowledge. Third, you get a lot of feedback from subject matter experts, when they read your blogs. Fourth, it helps you identify your true self. Finally, it can help you find that really good job. Wonderful! Isn’t it? You can impress the recruiters with your blog if you can leverage it right.
Take examples of some famous bloggers. Neil Patel is one of the various examples of personal branding done right. Bhuvan Bam and Ashish Chanchlani are other examples. They can’t be said to be bloggers but more of a YouTube sensation. But they have created a strong personal brand with their content.
Is it Important to be a Writer to Start Your Blog?
No! You just have to write about the things of your interest. You don’t have to be a writer to do that. Your writing skills will improve with time. Just don’t write about random stuff. Find out your specialty and stick to it.
If you don’t like to write, you can even start a vlog (video blog). Many people are doing it. It’s just a question of what you are more comfortable in. Just remember, your branding blog is a reflection of yourself.
Who Should Write a Personal Branding Blog?
There is no limitation as to who can write a blog. You can be a chef, a student, a banker. You can even be a policeman. Everyone can start a blog if they are willing. A chef can share recipes on their blogs. A doctor can share health awareness blogs (Dos and Don’ts to Avoid Corona). Just decide what you want your brand to be and stick to it.
How to Write a Personal Branding Blog?
1. Build Your Brand Around a Niche
How do you want people to see you? You wanted to be known as a digital marketer. Then you should live and breathe marketing. Every post you create should revolve around it because that’s your niche.
So, what’s your brand? What image do you want to forge?
Are you a friendly, jolly traveler? Or are you more of a disciplined scholar?
Whatever it is, it should be something you have knowledge of and understand. And should be able to write about it. Because you will be spending a lot of time writing about it. Your niche will become your identity, so choose wisely (live well).
As the famous saying by Lao Tzu goes, “At the center of your being you have the answer: you know who you are, and you know what you want.”
While choosing your niche, focus on keywords. Keywords will you if people look up the content that you put up or not. Start with simple keywords and Google them to see what shows up.
If you type “personal branding blog” for example, which are your niche keywords, which blogs appear first. People who pop up are your competitors. You can use keyword tools to find relevant keywords for your niche. Try Google Keyword Planner.
2. Your Blog’s Theme Should Represent Your Brand
As mentioned earlier, you should focus only on your niche. Once you’ve found your niche, next comes the hard part: designing your actual blog.
Design is one of those things that can make or break your brand. For example, if you have decided your niche to be Travel. Then don’t make any post unrelated to travel. Everywhere a reader goes on your site, they should only find travel-related information.
Because that’s what you are all about. It is advisable to keep your design simple and keep your blog clean. It should be easy to navigate so that, it makes a good first impression. Studies show that 94% of the time, people will have a first impression based on your design. And they make that decision in only 50 milliseconds.
3. Consistently Write Relevant Content
Don’t just create a blog and forget about it. You have to keep on posting regular content, otherwise, you can’t build a successful personal branding blog. There are multiple reasons for writing regular content:
- You have some advice that people should hear.
- There is a lot of competition in your niche.
- The more you write, the more you refine your knowledge.
- The more you refine your knowledge, the better your brand becomes.
Producing quality content daily is a tough task, to say the least. Given, there is already a lot of content out there, and it will only increase. You have to stay updated about everything going on in your niche. It’s tough, but it’s important. Consistency is important if you want to build your brand. You should at least publish 2-3 posts per week, depending on your goals.
How Long Will It Take to Build Your brand blog?
It is not an easy task to accomplish. You can’t build an empire overnight. It requires a lot of hard work and even some failures along the way. Most importantly, it needs you to persevere. Things take time, just be persistent.
It will probably take at least a 12-to 18-month period before you can see some results. Or as BrandingETC states, the same time as a gestating whale.
Your blog should provide real value to the readers. It is not a way to please your ego. Networking, establishing relations with other influencers, and growing your followers all take time and an intent to connect. If you want to stick around in the long run, you have to put in the effort.
So, you want to build your brand. It takes some effort, but it can be achieved. And blogging is one of the best ways to achieve it. Find a niche, research relevant keywords. Design your blog properly.
Write a lot of good quality content. Connect to a lot of people. Stay relevant and get your name out there. That’s the path to follow to build your brand. That will not only provide with success but will also provide value to your followers. Don’t worry, you will succeed, eventually.
As the saying by Earl Nightingale goes, “The time will pass anyway.”
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