Do you know around 23% of the time is spent on blogs and 77% of internet users read blogs? In this blog, we will learn how to earn money from blogging.
We have blogs for almost every part of our life-Health, fitness, fashion, relationships, etc. The article you are reading is nothing but a blog. People blog for different purposes.
Reasons for blogging
- Share expertise
- Gain professional recognition
- Attract new clients
Types of bloggers
1. The hobbyist
These bloggers write blogs for fun rather than for money. They write about things they are passionate about or are interested in. 60 % of the hobbyist bloggers spend less than 3 hours a week on the activity.
2. Part-time professional
They do blogging to earn money. Blogging acts as a supplement to their regular income.
3. Full-time professional
Blogs as a full time job. They are usually very passionate writers and can write about anything and everything.
4. The corporate
They write blogs as part of their full-time employment with an organization.
The blog for the company they own. Edu4sure will be in this category as the entrepreneur incepted it as a new product.
Ways to earn money from blogging
1. Monetize with CPC or CPM Ads
- CPC/PPC Ads: Cost per click (pay per click) ads are usually placed in your content or on sidebars. You are paid whenever the user clicks on the ads.
- CPM Ads: CPM Ads are “cost per 1,000 impressions,” are ads that are viewed on your page. You are paid a fixed amount for the number of times it is visible.
Advertising is one of the easiest ways to earn money through blogging.
2. Sell Private Ads
If you can attract enough traffic, advertisers would be interested in placing their ads on your site. The biggest difference between CPM ads and this type of selling is that there is no middleman, and thus no interference in the setting of ad rates.
Selling private ads can come in the form of banners, buttons, or links. You can also put sponsored posts to review a product/service of the sponsor. To maximize your income, you can also select to sell sponsorship space in your newsletters, videos, and podcasts.
3. Include Affiliate Links in Your Content
Affiliate marketing is also another great tool for monetizing your blog. It works similarly like the referral system of famous apps like redBus, Ola works. The advertiser gives a unique link that tracks your affiliate code.
Whenever a buyer uses the affiliate code, you earn a commission. This can be done directly through content or banners. You can also use ad networks like Amazon associates or create a partnership with business.
4. Sell Digital Products
If you would rather not advertise other’s products on your blog, or if you are looking for a different source of income, you can consider selling digital products. This can include items like:
- Images, video, or music people can use in their content
- Online courses/workshops
- Apps, plugins, or themes
But here comes a precautionary step. Whatever you do ensure that it is relevant to your readers. If it is not relevant there is a risk of losing the existing readership as well. Understand the needs of the readers and design the product accordingly.
A lot of bloggers do the mistake of designing the product as per their perceptions rather than the needs of the readers. Ensure to create a relevant digital product and meet the reader’s needs.
5. Use it as a Content Marketing Tool
You can sell physical products on your blog and to make money that way. Instead of considering it as making money from your blog, think of your blog as a content marketing tool that will drive visitors to your business website.
The possibilities are nearly endless when it comes to creating a business blog. You could sell books, hand-made products, manufactured products, and much more. Or you might want to promote your existing business using your blog. Do uou know about the Various Channels Of Content Marketing?
This will help in gaining a lot of loyal customers. This concept also applies to services in all types of industries. For instance, if you offer vehicle repair services as opposed to physical products, you can still use the same blogging concept to increase brand awareness
6. Sell Memberships
Apart from blogging, you can also earn money by selling memberships. These will allow access to a few exclusive corners of the website only to the members. A startup business blog will sell membership where people can get personalized business advice.
An educational blog will give free access to the blog, but a user needs to be a member to get personalized feedback or to gain access to the job board. The key point here, exclusive membership holders should find it useful enough to pay and subscribe to it.
They should not get the service for free anywhere else they will unsubscribe and also feel cheated which would result in the loss of loyal readers.
7. Use it to Build Your Credibility
Blogging to build credibility can lead to many money-earning chances. For example, let us say you start a blog in the IT industry and people start reading your content and find it very interesting and the blog becomes very popular.
You are now a recognized personality in the IT industry. Once you have that authority, people will approach you for various reasons- consultation, guidance, training, guest talks, etc. This certainly isn’t a direct form to earn money from blogging, but it has worked for many well-known bloggers, and it can work for you, too.
The most important thing to keep in mind is that making money blogging is not possible by putting your site up and letting it sit there. The “if you build it, they will come” attitude does not work here, so ensure that you are ready to put in the time and effort.
Most bloggers don’t see a rise in income for several months (even years) after their first blog.
Before you dive too deep into blogging, remember these little bits of advice.
Some tips for Bloggers
1. Get a good domain name
Domain name results in good recognition and recall of the blog site. Ensure that the domain name is easy to remember and creates its identity as a blogging site. For example wordpress.com.
2. Hosting solution
Choose a reliable, secure and economical web hosting solution. Hosting solutions varies a lot from the offers they provide to the price range. Ensure you choose an optimal solution without spending too much or losing a lot of features.
Don’t just advertise in whatever you get money. Keep advertisements relevant to the nature of the blogs. This will ensure that the readers are not distracted due to irrelevant advertisements
4. Market your services to readers
If you have services other than blogging, market them through the blogs as it works as a more focused and reliable source
5. Don’t spend your time exclusively on your Blog
Developing a successful blog has a lot to do with nurturing relationships. This includes relationships with affiliate partners, sponsors, or simply other bloggers who will send traffic to your blog. Ensure you spend the time to build these relationships
6. Don’t be afraid to do experiment
Not everything is going to work, but don’t be afraid to tweak your ways and be open to experiments.
It takes a lot of persistence to earn money from blogging, but it can pay off in the long run if you’re starting from scratch. So go and write about things you are passionate about and make money from your blogs.
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