As humans, we are introduced to choices from the very early stages of life. We, generally, get options to choose food, friends, the field of study, profession, life partner, etc. Today, we have a good amount of career options to choose from and get trained in. However, what a trainer wants is just one side of the story. On the other side is the trainee, and it is important to understand his needs as well.
When you dive into the corporate world, you would observe that there is a truckload of things to learn and do. Unlike what the social media showcases, it isn’t just computer screens, data, and statistics given to you in a daily dosage from 9 to 5. Among the plethora of things happening around, you face the paradox of choices in selecting what you want to get trained into or, at least, give a try.
However, from the perspective of a Trainer, instead of a trainee, from the variety of training techniques and models, what do the training buyers want? What does the trainee benefit from?
To be able to train a set of people or an individual, you need to grab their attention and let them choose you.
So, first and foremost, introduce your methodology and points of concern in a very interesting and precise way. The promotion of your workshop or seminar must bring forth the goodness lying underneath so that the buyers can decide for themselves. This would help the trainee decide if they want to learn the content that you have or not.
What Does a Trainee Look for in a Training Program?
1. Realistic Promises
“Flat tummy overnight”, “mastering Photoshop in 2 days”, and other similar promises only attract desperation. Set realistic goals and promise the same. When a trainee is being honest enough to acknowledge his need to learn certain skills, nothing more and nothing less would attract a buyer than the honesty of the trainer.
2. Fewer risks, More results
A ‘risk’ is a chance or situation which involves the possibility of loss. Taking a wrong training program involves the risk of people losing their jobs and/or endangering their careers. Thus, a trainee would calculate how effective your training program would be to enhance his career or his survival in the field. The more is the surety of results, the more is the training buyers’ chance of choosing you. You can showcase your credibility through being honest, as mentioned in the first point.
3. Long-lasting results
Ever wondered why we look for the ‘guarantee period’ or ‘warranty period’ of products before buying? We, as investors, like fewer risks and opt for better results than just good results.
When a buyer gets involved in your training program to inculcate certain skill sets, they would, undoubtedly, desire for the results to be long-lasting if not everlasting. Thus, they will consider your training less risky with better results if you don’t just teach the skills but also incorporate them in the trainee for long-lasting results.
4. Visible Implementation for Trainee
What better way to inculcate a skill in your trainees than implementing it and making them practice it? Knowledge would, probably, remain just surface level until putting to practice.
Involve people in activities and on-site assignments, so that the people don’t just feel interested but they also practice the skills they learn by putting them to use.
5. Teaching and Listening
As a trainer, it is your job to talk and teach. Simultaneously, it is also the trait of a good trainer/ teacher to get feedback from the trainee and also the potential training buyers. Listening and accepting the feedback would increase your credibility and improve your results which, in turn, would attract training buyers and satisfy the trainees.
6. Fulfilment of Needs of the Trainee
As mentioned above, bringing satisfaction to the individuals involved with your training program should be one of your top priorities besides giving them the best service. Needless to say, satisfaction and best service walk hand-in-hand.