Creating a personal brand can seem like a Herculean task, especially if you don’t know where to begin. You may read countless of literature materials and implement every trick in the book, but your efforts might still end in epic failure.
However, the greatest mistake you can make is to stop trying. Whenever you think of quitting, remember that Thomas Edison failed 999 times before his breakthrough finally came on the 1000th attempt.
Another mistake you can ever make is to think that personal branding is a preserve of those who’re seeking to raise awareness of their products or companies. Nothing can be further from the truth. If anything, there’s a long list of celebrities and corporate moguls who have more following on their private social media handles than there is on their company handles. Examples include Elon Musk, Richard Branson, Arianna Huffington, and Gary Vaynerchuck.
On the contrary, personal branding is for everyone.
A strong personal brand can give you an edge over your fellow job seekers or position you higher than your work colleagues for promotions. Also, a solid personal brand can help you to grow your social or corporate network, turning you into a powerful influencer.
But as you may already have guessed, creating such a compelling brand is no walk in the park. But it’s not impossible either. In this post, we shall highlight the reasons why you need a strong personal brand and how to go about creating one. You should look into some tips For Personal Branding if you want to grow into a brand.
What Is The Significance Of Personal Branding?
The main benefit of personal branding is that it fosters trust and authority. With a strong personal brand, you gain the trust of your audience and can become an authority in your industry.
The following are more benefits of personal branding;
1. Enables You to Build Your Network
A personal brand can help to attract more people to you, especially people from the same niche and industry as you.
Entrepreneurs, bloggers, copywriters, and other online service providers are generally drawn to people with whom they share similar interests. Provided that your brand can carefully articulate your story and mission, it will only be a matter of time before you have a massive following, both online and offline.
If you’re branding yourself online, you stand an even higher chance of receiving wider visibility. That’s because online search engine algorithms tend to rank websites and social media accounts with more traffic high up on search engine result pages. That way, even internet users who’re not already part of your network will easily locate your website when they search for keywords related to your products and services.
You can then leverage that following to build your brand even further and gain a competitive edge over other companies in your niche. On this note, we would introduce to you a great friend – LinkedIn. Do you wish to know about the Reasons to Start Using LinkedIn?
2. Draws More Clients to You
A strong personal brand is the easiest way to attract more clients. It’s also one of the cheapest methods of promoting your offerings.
Once the brand positions you as a trustworthy service provider, many people will troop to your website or store, to try and find out more about your services. A great deal of that traffic may convert into leads.
And when they’re satisfied with your services, they’ll readily spread the word, consequently drawing even more clients to your brand.
3. You Become a Darling of Mainstream Media
Do you know why the mainstream media regularly interviews bloggers and celebrities with a huge following? That’s because these people can shape public opinions.
When companies want to increase awareness of their products, they go looking for influencer endorsements. And when politicians are struggling to sell their party manifestos and policies to a disenchanted population, they equally seek help from influencers.
Of course, you won’t offer your endorsements for free. If anything, your strong personal brand is a solid justification for charging premium prices on your offers.
How to Build Your Brand
1. Understand Your Existing Assets
Before you get started with building your brand, you should first understand your existing assets. These include things like your skills and credentials, such as your academic certifications, hands-on experience, awards, and skills that you’ve gained through life.
Your existing assets could also include your passions and interests. If you have a passion for travel topography, that’s already an excellent place to start if you want to build a brand as a tour guide.
Other elements of existing assets are your core values and beliefs. To have a strong personal brand, you must have a value system and a cause that you actively pursue.
The last element of your existing assets is your traits and attributes.
2. Understand the Elements of Your Branding
The following aspects of your brand will go a long way in guiding your decision even as you engage your networks.
a) Your story
What is your background story? Is it one that your networks can relate to? Even if the story isn’t relatable, it should be one that inspires hope. That doesn’t mean you should misrepresent yourself. Instead, it implies packaging your story to captivate the attention of your audience.
b) Your vision
What do you wish to be known for?
c) Your mission
What is your purpose for building your brand and what do you aim to achieve out of it?
d) Your message
What is the message you wish to communicate to your audience? This should be the underlying message in your content. The message doesn’t necessarily have to be overtly expressed, but your audience should be able to pick it up from all your postings.
e) Your brand personality
This entails your traits that you can weave into your brand message, the same that your audience can identify you with. For instance, you may consider weaving in humor into your content to liven up your audience without the content losing its core message.
In other words, you should have strong intrapersonal communication and knowledge of your own self. Do you think you know yourself to the fullest?
The following are other aspects of your brand personality:
- Professional headshots
- A unique email signature
- Unique contact information, including your email address, phone number, website, and social media handles
- Unique dress code
3. Choose a Target Audience
Choosing a target audience begins by examining the nature of your demographics. You can categorize your demographics by age, gender, level of education, income level, profession, relationship status, etc.
You can also choose your target audience, depending on their interests and aspirations.
Another consideration when choosing your audience is to assess their pain points as well as the challenges they’re experiencing achieving those pain points.
4. Be Consistent
When it comes to personal branding, consistency is key. And consistency comes in various shapes and forms.
Once you’ve identified your niche, remain true to it. Shun the temptation of being a jack of all trades. Also, maintain your channels of content delivery.
There goes our guide on how to improve your branding. Remember that building a stellar brand requires patience and diligence. For more, contact us and we would be there to help.