“Why are Udemy courses so cheap” is the common question but very few people understand it. I thought to put some light on this.
Udemy is a popular platform for digital courses. In this day and age, digital learning is on new heights. Many online courses are flooding the market. these courses eqyally interests students and professionals to advance their careers or gain knowledge.
But this is not the end of the story.
It is not only the students that are benefited from these online courses, but teachers are also taking advantage of these classes and they are launching their courses on various platforms and promoting their courses and taking part in a new method of teaching and earning. But not all platforms are beneficial to teachers and students alike.
In this article, I would like to focus on Udemy and try to figure out how its courses are so cheap. Who does this benefit and is this even fair to all parties involved?
Are Udemy courses fair to all parties involved?
1. Meager portion in earnings to instructors
It is no secret that Udemy has reached tens of thousands of students and its cheap courses are attractive to students worldwide. It also issues a certificate of completion once you finish the course and then you can add it to your profile. But its ridiculously cheap courses are not fair to the instructors involved. Udemy doesn’t seem to value the instructor’s time and experience and as a result, the instructor walks away with a meager portion as his/her earnings.
2. Immense discounts – non sustainable in long run
Now, Udemy is not a new platform for digital learning. When it was relatively new to the market, most of it’s pricing policies were not as harmful to the instructors, but as Udemy slowly gained followers, it started pushing against the limit. It almost rips off the instructors at this rate. Udemy courses go for as low as $10 nowadays and Udemy gets to keep $5 of it. Cheap courses like this have a lower chance of a refund and are more popular with the students. These immense discounts are not sustainable in the long run for the instructors.
3. Recorded instructions – who will take the queries?
Without the right instructors, there is no point in digital learning platforms at all. All the sales only motivate students to wait for the cheapest course to come along. These instructors with the perfect knowledge, which took years to accumulate, are being paid so less that they could make the same amount per month by working on a less skilled job. And who solves the queries for this recorded session?
As a result, it undeniably lowers the quality of content too. It is not reasonable to expect professionals to sell their labor at this rate. So you get a lot of inexperienced “instructors” trying to make money off courses. Anyone can pose as an instructor these days. Selling almost every course for $10 through coupons is simply disrespectful to teachers. Any way to keep the price up is to get the way out of Udemy marketing. Then there is no point for instructors using Udemy anyway. Udemy should learn to take care of its better instructors.
5. Asking reviews/ feedback in between the course
Also, the review system for Udemy is distracting for the students and robs the chance for instructors to get honest and useful reviews from students. Prompting students to review the course in the middle of lessons only makes students distracted and annoyed so to red rid of these prompts they rate the courses without thinking.
If Udemy continues with its current business model which is harmful to the instructors, they might just choose other platforms where they might get better revenue splitting policies.
Also, Udemy is accused of playing favorites to certain instructors by giving them better deals.
To sum up, it should be a red flag for instructors and students to see courses worth thousands of dollars down to little amounts.
Shreya Mitra has shared the above experience.
She is a student of economics, currently pursuing her masters from Calcutta University. She loves to read and creates interesting content. As an aspiring content writer, she hopes to become a successful writer in the future.
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